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Core Insights - The tourism market in Hainan has seen a significant increase in activity following the lifting of travel restrictions, with notable growth in both domestic and international travel [1][10] - The popularity of duty-free shopping has surged, with specific shopping districts in Sanya and Haikou ranking among the top in the province, leading to increased hotel occupancy rates [1][10] - There is a marked shift in tourist destinations from traditional hotspots to lesser-known areas, indicating a diversification in Hainan's tourism landscape [10] Group 1: Tourism Growth - On January 1, the first holiday after the closure was lifted saw a rapid increase in the tourism market, with flight bookings to Haikou ranking in the national top ten [1] - Domestic travel to Haikou and Sanya has increased significantly, with self-driving tours ranking as the top two activities, showing year-on-year growth of 81% and 96% respectively [1] - The influx of international tourists has also been impressive, with inbound flight bookings to Haikou and Sanya increasing by over three times and five times, respectively [10] Group 2: Duty-Free Shopping - Duty-free shopping remains a major attraction, with Sanya International Duty-Free City and Haikou's shopping districts entering the top three in the province [10] - Hotel occupancy rates around these duty-free shopping areas have seen substantial increases, with some locations experiencing growth of up to 1.5 times [10] - The appeal of duty-free shopping has been enhanced post-closure, with tourists reporting significant savings on electronic products [3] Group 3: Diversification of Tourist Destinations - Hainan's tourism is evolving from a concentration in popular areas to a more diversified approach, with increased interest in lesser-known destinations like Tunchang and Baisha [10] - The data indicates that while traditional destinations remain popular, there is a growing trend of tourists exploring a wider range of locations within Hainan [10]