2025年全国餐饮收入6057亿元，同比增长3.2%，餐饮业仍面临“供强需弱”的挑战

Core Viewpoint - The Chinese catering industry is experiencing a mixed growth scenario, with a notable increase in revenue but facing challenges related to supply and demand dynamics, competition, and market saturation [3][11]. Group 1: Industry Performance - In November 2025, the national catering revenue reached 605.7 billion yuan, marking a year-on-year growth of 3.2%, while the cumulative revenue from January to November was 522.45 billion yuan, up 3.3% year-on-year [1]. - The catering industry is characterized by a "strong supply but weak demand" situation, indicating a shift in competition from product and service advantages to a comprehensive battle involving supply chains, digitalization, and capital strength [3][11]. Group 2: Capitalization Trends - A wave of capital market activity is observed in the Chinese catering industry, with leading brands like Mixue Ice City and others going public in 2025, aiming to leverage capital for rapid expansion and brand building [4]. - The IPO frenzy in the Hong Kong market is particularly appealing for Chinese consumer brands looking to establish a global presence, reflecting both policy alignment and the inherent strengths of these companies [5]. Group 3: Online Growth Channels - Online channels have emerged as a significant growth driver, with a 9.1% increase in national online retail sales from January to November 2025, and a remarkable 14.9% surge in sales of food-related products [6]. - The competition in the online food delivery market has intensified, leading to substantial financial losses for major platforms like Alibaba and Meituan due to aggressive subsidy wars [6][8]. Group 4: Market Dynamics - The catering industry is witnessing a dual trend of rapid chain expansion alongside a wave of closures, with 161,000 closures reported in the first half of 2025, surpassing the 159,900 new openings [10]. - The chain restaurant sector is accelerating, with several brands achieving over 10,000 stores, while the overall chain rate is projected to rise from 19% in 2019 to 23% in 2024 [10]. Group 5: Regional Insights - Shenzhen's catering sector has shown resilience, with a 14.3% increase in catering revenue, reflecting a broader trend of consumer spending recovery [12]. - Companies in Shenzhen are adapting to market pressures by innovating their business models, such as shifting to community-based stores to enhance operational efficiency and reduce costs [14].