销售额、客流双增长！上海跨年夜消费热力全开，各大商圈喜迎“开门红”

Core Insights - The retail sector in Shanghai experienced a significant surge in consumer activity during the New Year's Eve celebrations, indicating strong market momentum heading into 2026 [1][5] Group 1: Sales Performance - The gold counter at Shanghai's First Eight Hundred Partners saw a high demand, with 128 customers taking numbers within the first 15 minutes of operation [1] - The sales at the New World New丸 Center reached 39.88 million yuan on December 31, marking a year-on-year increase of 14.56% [8] - The sales at First Eight Hundred Partners increased by 8% year-on-year during the year-end activities, with customer traffic experiencing double-digit growth [5] Group 2: Consumer Behavior - The store manager at Chow Tai Fook reported that the gold price dropped to 1,363 yuan per gram, making it attractive for consumers, leading to several high-value wedding jewelry orders [2] - The popularity of cashmere products was highlighted, with a 40% expected increase in sales for the cashmere brand Erdos, particularly among younger consumers [3] Group 3: Marketing and Promotions - First Eight Hundred Partners upgraded its traditional year-end carnival, incorporating live broadcasts and interactive activities to enhance customer engagement [5] - The New World New丸 Center's renovation included promotional offers that attracted large crowds, with limited coupons selling out quickly [6][8] - The event featured a six-hour New Year's concert, providing an immersive experience for shoppers [5]