马斯克“自动驾驶狂热”难掩销量寒冬！特斯拉(TSLA.US)2026年面临更严峻考验

Core Insights - Tesla's stock surged over 11% by the end of 2025, driven by investor confidence in Elon Musk's vision for autonomous vehicles and advancements in AI and robotics [1] - Despite record delivery numbers in Q3, Tesla's overall vehicle sales in the past six months are likely lower than the same period last year, indicating a disconnect between investor enthusiasm and consumer demand [1] - Analysts have significantly downgraded their expectations for Tesla's vehicle deliveries in 2026, with projections dropping from over 3 million to approximately 1.8 million [1][2] Sales Outlook - Tesla's sales performance in early 2025 was poor, partly due to production line upgrades for the Model Y and backlash against Musk's political actions [4] - The company is expected to report around 440,900 vehicle deliveries for Q4, a year-over-year decline of 11%, with some estimates suggesting a 15% drop [1][4] - The outlook for Tesla's sales remains bleak, with analysts predicting a second consecutive year of declining sales in 2025 [10] Investor Sentiment - Investors are focused on Tesla's long-term potential rather than short-term performance, but concerns about financial headwinds are growing [2] - Musk's efforts to pivot towards a long-term goal of launching a fully autonomous ride-hailing service have helped stabilize stock prices after a significant drop earlier in the year [5] - Despite investor excitement about autonomous taxi services, consumer skepticism remains a challenge, particularly regarding the capabilities of Tesla's Full Self-Driving feature [5][6] Competitive Landscape - Tesla faces increasing competition in the electric vehicle market, particularly from companies like BYD and Xiaomi, which offer similar driving assistance features as standard [6] - Analysts expect BYD's electric vehicle sales to surpass Tesla's globally for the fifth consecutive quarter, highlighting the competitive pressures Tesla is under [6][9] - The cessation of federal tax credits for electric vehicle purchases in the U.S. may pose additional challenges for Tesla, although some see this as an opportunity due to reduced competition from other manufacturers [10]