足迹覆盖全球698城 2026元旦旅游迎强劲开局

Core Insights - The travel demand during the New Year holiday in 2026 significantly exceeded that of previous years, with a notable increase in both domestic and international travel [1][2][6] Group 1: Travel Trends - The number of domestic flight bookings increased by 28% year-on-year, with over 383 million tickets sold for the New Year holiday [2] - Popular destinations included 698 cities for outbound flights and over 800 cities for hotel stays abroad, indicating a broad interest in international travel [1][6] - The highest growth in flight bookings was observed for routes to Hainan and international destinations like Spain, with ticket volumes increasing by over 150% [1][6] Group 2: Regional Performance - Southern cities dominated hotel occupancy, with top cities including Guangzhou, Beijing, and Shanghai, while the overall travel interest showed a "North-South" dichotomy [3][4] - Hainan's tourism surged post-border closure, with hotel occupancy around duty-free shops increasing significantly, indicating a shift towards shopping tourism [3][4] Group 3: Event-Driven Travel - The demand for travel was also driven by various New Year events, with ticket sales for performances and shows increasing over 100% compared to the previous year [4][5] - Major cities like Guangzhou and Shenzhen hosted numerous events, leading to a spike in hotel bookings in those areas [5] Group 4: International Travel Dynamics - The outbound travel market saw a significant increase, with travelers favoring destinations within a four-hour flight radius, particularly to countries like South Korea and Vietnam [6][7] - The introduction of new international flight routes contributed to the growth, with ticket prices for destinations like Vietnam being approximately 20% cheaper than during the Spring Festival [6][7] Group 5: Inbound Tourism - There was a 20% increase in inbound flight bookings, with cities like Shanghai and Beijing being the most popular among foreign tourists [7][8] - The trend of foreign tourists visiting less prominent cities in China was noted, indicating a diversification of travel destinations beyond major urban centers [8]