KWEICHOW MOUTAI(SH:600519) Mei Ri Jing Ji Xin Wen·2026-01-02 02:02Group 1 - The core point of the news is the launch of a new subsidiary by Kweichow Moutai, which will focus on digital marketing and e-commerce through the "i Moutai" app, enhancing its online sales strategy [2] - The "i Moutai" app, which was launched in 2022, has seen significant user growth, surpassing 76 million registered users by May 2025, indicating strong consumer interest and engagement [2] - The app's shopping interface has been revamped, integrating previous features into a unified "i Buy" section, streamlining the purchasing process for both new and existing users [2] Group 2 - Starting January 1, 2026, the 2026 vintage Feitian Moutai will be available for purchase at a price of 1499 yuan per bottle, with a purchase limit of 12 bottles per person per day, highlighting the product's high demand as it sold out within half an hour [2] - Following the 2026 vintage, a full range of products including the 2019 to 2024 vintages and special edition Moutai will be launched, creating a comprehensive product matrix [3]