飞天“i茅台”又“秒光”,茅台全资控股新公司官宣成立,注册资本6亿元

Group 1 - The core point of the news is the launch of a new subsidiary by Kweichow Moutai, which will focus on digital marketing and e-commerce through the "i Moutai" app, enhancing its online sales strategy [1] - The "i Moutai" app, launched in 2022, has seen significant user growth, surpassing 76 million registered users by May 2025, indicating strong consumer interest and engagement [1] - The app's shopping interface has been revamped, integrating previous features into a unified "i Buy" section, streamlining the purchasing process for users [1] Group 2 - Starting January 1, 2026, the 2026 vintage of Feitian Moutai will be available for purchase at a price of 1499 yuan per bottle, with a purchase limit of 12 bottles per person per day [1] - The initial release of the 2026 vintage sold out within half an hour, demonstrating high demand, which continued on the following day with another quick sell-out [1] - Future product releases will include a full range of Moutai offerings from 2019 to 2024, expanding the product matrix available to consumers [2]

飞天“i茅台”又“秒光”,茅台全资控股新公司官宣成立,注册资本6亿元 - Reportify