Core Insights - The article highlights the success of Wansui Mountain Martial Arts City in Kaifeng, Henan, which has seen a significant increase in visitor numbers and revenue, particularly during the New Year holiday [1][3][5]. Group 1: Visitor Statistics and Revenue - During the New Year holiday, the surrounding area of Wansui Mountain experienced a 15-fold increase in accommodation bookings compared to the previous year [3]. - As of October 31, the total number of visitors to the park reached 20.775 million, generating a total revenue of 1.077 billion yuan [3]. - The park is projected to achieve a revenue of 1.2 to 1.25 billion yuan by the end of the year [5]. Group 2: Business Model - Wansui Mountain's business model relies on low ticket prices (80 yuan for three days) to attract visitors, rather than generating revenue solely from ticket sales [6][7]. - The park's strategy effectively alters visitors' spending psychology, leading to increased secondary spending, which accounts for over 40% of total revenue [8]. - Visitors' average stay has increased from 3-4 hours to over 8 hours, with many returning for additional visits to complete interactive tasks [8]. Group 3: Immersive Experience - The park features over 2,000 performers, creating a continuous immersive experience rather than traditional staged performances [10][11]. - A gamified participation mechanism allows visitors to engage in "jianghu tasks" to earn rewards, enhancing the overall experience and encouraging repeat visits [13][14]. - This approach addresses the traditional tourism issue of passive observation, transforming visitors into active participants in the narrative [14]. Group 4: Operational Innovation - Wansui Mountain's success is attributed to its operational model, which focuses on creating dynamic, interactive experiences rather than merely showcasing static attractions [17][19]. - The park continuously adapts its offerings based on visitor feedback, ensuring a fresh and engaging experience [19][21]. - The distinction between "property thinking" and "product manager thinking" is emphasized, with Wansui Mountain focusing on creating memorable experiences rather than relying on traditional revenue streams [21]. Group 5: Industry Implications - The success of Wansui Mountain challenges the notion that top-tier resources guarantee visitor numbers, highlighting the importance of emotional value and participatory experiences in modern tourism [24][22]. - The article suggests a shift in the tourism industry from "selling scenery" to "selling experiences and emotional value" [25]. - It advocates for breaking the dependency on ticket sales and establishing diverse revenue streams through secondary consumption [27].
这个元旦，一亿人在万岁山当大侠「赚钱」
3 6 Ke·2026-01-02 03:17