KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-02 03:33Core Viewpoint - Guizhou Moutai has established Guizhou Aimaotai Digital Technology Co., Ltd. as part of its market-oriented transformation strategy, focusing on digital marketing and e-commerce integration [1][4][6]. Group 1: Company Formation and Leadership - Guizhou Aimaotai Digital Technology Co., Ltd. was registered on January 1, 2026, with a registered capital of 600 million yuan, and is fully owned by Guizhou Moutai Distillery Co., Ltd. [1][3] - Wang Xiaopeng, the head of the Digital and Information Management Department of Moutai Group, serves as the legal representative and chairman of the new company [4]. Group 2: Digital Marketing Strategy - The establishment of Guizhou Aimaotai Digital Technology Co., Ltd. is seen as a strategic move to enhance Moutai's digital marketing capabilities and streamline the management of its iMoutai platform [4][5]. - The company aims to integrate and operate iMoutai-related businesses, addressing previous management issues and enhancing private domain operations and precise marketing [4][6]. Group 3: Sales Performance and Product Launch - The iMoutai platform has achieved over 60 billion yuan in sales revenue and has registered more than 76 million users since its launch [5]. - The new 500ml Flying Moutai was launched on iMoutai at a price of 1499 yuan per bottle, selling out rapidly, indicating strong demand [6][7]. - The 25-year Flying Moutai's wholesale price has seen a decline, with the original box priced at 1525 yuan per bottle, reflecting market dynamics [8].