销量不及预期，苹果大幅削减Vision Pro产量及营销支出

Group 1 - Apple has been forced to cut the production of its Vision Pro headset due to poor sales, which the company hoped would initiate a new era of "spatial computing" [1] - Marketing expenditure for Vision Pro was reduced by over 95% last year, and IDC estimates that only 45,000 units were sold in the fourth quarter [2] - The failure of Vision Pro is reminiscent of the troubled Google Glass from 2013, yet companies continue to invest in smart glasses, with Meta shifting some investment from the metaverse to AI glasses and other wearable devices [2] Group 2 - Apple has paused the development of its next-generation virtual reality products to focus on wearable AI devices [2]