盒马CEO严筱磊新年发全员信：2025年营收增速超40%，服务超1亿消费者

Core Insights - The company aims for over 40% year-on-year revenue growth by 2025, with over 1 billion consumers served through its dual business models, Hema Fresh and Super Hema [1][3] - Hema Fresh plans to enter 40 new cities and open over 200 new stores by 2025, with a total store count exceeding 500 by March 2026 [1][3] - The establishment of 50 large warehouses and rapid testing laboratories will enhance quality and safety measures [1][3] Business Expansion - Hema Fresh will expand into 40 new cities and Super Hema will open over 200 new stores [1][3] - The company plans to open nearly 100 new stores in the upcoming fiscal year, with over 50 new city entries [1][3] Quality and Innovation - The company has built 50 large warehouses for rapid quality testing, focusing on health foods and innovative fresh solutions [1][3] - 80% of new product development will focus on core consumer needs, aiming to lead industry trends [1][3] Talent Development - The company has provided competitive job opportunities for young people, with over half of store managers promoted from within [1][4] - Continuous reforms in frontline compensation are being implemented [1][4] Strategic Focus - The company will enhance supply chain resilience, improve user experience, and stimulate organizational efficiency to meet evolving consumer demands [1][4][5] - Emphasis will be placed on quality and freshness as key brand attributes [4][5] Commitment to Values - The company aims to fulfill its mission of meeting consumer aspirations for a better life, focusing on customer satisfaction, product quality, and innovation [5] - The commitment to a culture of confidence, openness, professionalism, and pragmatism will guide the company towards future goals [5]