Starbucks: Closing Underperforming Stores Is A Step In The Right Direction (NASDAQ:SBUX)
Core Insights - Starbucks (SBUX) shares increased by over 25% following the recruitment of Brian Niccol in August 2024, indicating initial investor excitement [1] Group 1 - The initial surge in Starbucks shares was driven by optimism regarding leadership changes, specifically the hiring of Brian Niccol [1] - After the initial excitement, investors realized that the challenges facing Starbucks are complex and do not have immediate solutions [1]