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Core Viewpoint - The article emphasizes the storytelling ability of Huawei's founder Ren Zhengfei as a key leadership trait that has shaped the company's culture and motivated employees, contributing to Huawei's success in the telecommunications industry [1][3][12]. Group 1: Storytelling as a Leadership Tool - Ren Zhengfei is known for his storytelling skills, which he uses to convey corporate values, strategies, and culture, making complex ideas accessible and engaging for employees [3][6]. - The stories told by Ren Zhengfei not only inspire pride among employees but also help external audiences understand Huawei better [3][4]. - Storytelling is highlighted as an effective means to ignite employee motivation and enhance their understanding of the company's vision and goals [3][7]. Group 2: Historical Context and Achievements - In the early days of Huawei, Ren Zhengfei made a bold prediction that Huawei would capture one-third of the global telecommunications market within 20 years, a vision that was realized by 2012 [4][8]. - Ren Zhengfei's military background influences his management style, using military terminology to energize and unify the workforce, fostering a strong corporate culture [6][9]. - The company faced significant challenges, including U.S. sanctions, but Ren Zhengfei's leadership and storytelling helped maintain employee morale and commitment during tough times [8][11]. Group 3: Employee Engagement and Corporate Culture - The article discusses how Ren Zhengfei's stories create a sense of collective responsibility and mission among employees, especially during crises [7][10]. - High employee compensation and a culture of shared success are emphasized as factors that attract talent to Huawei, with average salaries increasing significantly over the years [6][12]. - The concept of "doing" rather than merely contemplating difficulties is presented as a core philosophy of Huawei, encouraging a proactive and resilient workforce [10][11].