新政加力助消费 新年全国首单线下“国补”落地广州

Core Viewpoint - The launch of the 2026 national consumer goods trade-in subsidy policy in Guangzhou aims to stimulate consumption, expand domestic demand, and improve people's livelihoods, marking a significant step in promoting consumer spending and economic recovery [3][6]. Group 1: Policy Details - The new subsidy policy provides a 15% subsidy on the purchase price for four categories of digital products, with a maximum subsidy of 500 yuan per item, applicable to each consumer for one item per category [4]. - The policy also covers six categories of home appliances, including refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, with a focus on promoting energy-efficient and smart products [5]. - For automobiles, the subsidy structure has been adjusted to be based on the tax-inclusive transaction price, with specific subsidy rates for new energy and fuel vehicles [5][6]. Group 2: Economic Impact - The 2025 trade-in program in Guangzhou has already generated significant sales, with a total of 615.9 billion yuan in sales driven by the program, highlighting the importance of automotive consumption [8]. - The retail sales of consumer goods in Guangzhou reached 1,007.8 billion yuan in the first 11 months of 2025, showing a year-on-year growth of 4.2%, with online retail sales also increasing significantly [8]. - The expansion of the subsidy categories to include 46 major categories and 203 subcategories has attracted over 6,000 enterprises and 7,832 stores to participate, creating a vibrant market ecosystem [8]. Group 3: Implementation Strategies - The Guangzhou government plans to enhance the effectiveness of the trade-in policy by creating a "policy combination" that includes national subsidies, local incentives, and merchant discounts [9]. - Efforts will be made to optimize fund management and improve the efficiency and security of subsidy disbursement, ensuring that benefits reach consumers and businesses promptly [9][10]. - The government will also focus on promoting the policy through various channels to enhance public awareness and participation, aiming to improve the overall consumer experience [9].