2026年，财经作家余胜海给企业三点忠告

Core Insights - The economic environment in 2026 is characterized by a transition from growth to survival, emphasizing the importance of cash flow over profit margins and the need for companies to adapt to new market realities [3][4][5] Group 1: Economic Context - The current economic situation reflects a shift from a growth-driven model to one focused on survival, with the previous era of rapid expansion no longer viable [3] - Companies must recognize that the growth dividends have disappeared, and new growth drivers have yet to emerge, leading to a painful transition between old and new business models [3][4] Group 2: Strategic Focus - The primary strategy for companies in 2026 should be to ensure survival rather than expansion, with a focus on maintaining cash flow and avoiding excessive leverage [4][5] - Companies that succeed in the coming years will likely fall into three categories: those with unique technical expertise, those offering the best value for money, and those expanding into international markets [5][6] Group 3: Mindset and Adaptation - Companies must abandon unrealistic expectations and embrace a realistic view of their financial situations, particularly regarding cash flow management [6][7] - The ability to navigate challenges will depend on a company's capacity to avoid risks, stabilize structures, and maintain core values, emphasizing the importance of a strong internal mindset [7]