文博热、非遗热！古韵国风引客来 传统与科技交融让假期文旅市场新意十足

Core Viewpoint - The news highlights the cultural significance and tourism impact of the Mu Chuan grass dragon, a national intangible cultural heritage, during the New Year celebrations in China, showcasing the blend of tradition and modernity in the tourism sector [1][3][4]. Group 1: Cultural Heritage - The Mu Chuan grass dragon, known for its unique construction using bamboo and rice straw, is a significant cultural symbol in Sichuan, with a history tracing back to the Tang Dynasty [3][4]. - The crafting of the grass dragon is meticulous, requiring high-quality materials and significant time investment, with the dragon's head alone taking two to three months to create [6]. Group 2: Tourism Trends - The New Year holiday saw a continuation of the growing interest in cultural and heritage tourism, attracting large numbers of visitors to various locations, including the ancient city of Fenghuang [7][9]. - The first day of the New Year holiday recorded a footfall of 300,000 visitors in key commercial areas of Suqian, indicating a strong consumer interest in cultural events [16]. Group 3: Economic Impact - Nighttime consumption emerged as a new economic driver during the holiday, with streets in Suqian decorated to enhance the festive atmosphere, contributing to increased visitor engagement [18]. - Innovative projects combining traditional culture with technology, such as the "Fish Lantern" ice and snow parade in Jilin, have created new attractions, enhancing the overall visitor experience [20][21].