KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-02 08:12Core Viewpoint - The establishment of Guizhou Aimaotai Digital Technology Co., Ltd. marks a significant step in Moutai's market-oriented transformation and digital marketing strategy, aiming to enhance private domain operations and precision marketing capabilities [1][2]. Group 1: Company Developments - Guizhou Aimaotai Digital Technology Co., Ltd. was registered on January 1, 2026, with a registered capital of 600 million yuan, fully owned by Kweichow Moutai Co., Ltd. [1] - The new company is expected to integrate and operate the iMoutai platform, addressing previous management issues and facilitating a more streamlined sales ecosystem [2]. - Wang Hualin, previously the deputy general manager of Moutai Sales Company, has been appointed as the general manager of Aimaotai Digital Technology, indicating the company's commitment to digital marketing [1][2]. Group 2: Sales and Market Performance - The iMoutai platform has achieved over 60 billion yuan in sales revenue and has registered over 76 million users since its launch [2]. - The new 500ml Flying Moutai was launched on iMoutai at a price of 1499 yuan per bottle, with a limit of 12 bottles per user per day, and it sold out rapidly upon release [2][3]. - The 25-year Flying Moutai's wholesale price has seen a decline, with prices reported at 1525 yuan per bottle, down 25 yuan from the previous day [6]. Group 3: Market Trends - The rapid sell-out of the new Flying Moutai indicates strong demand, while the declining prices of older vintages suggest potential market volatility [5][6]. - The iMoutai platform continues to experience high demand, with products selling out within minutes of availability [3][4].