香港2025年11月零售业总销货价值的临时估计为337亿港元 同比上升6.5%

Core Viewpoint - The retail sector in Hong Kong shows a continued recovery with a significant year-on-year increase in total sales value, driven by various retail categories and improved consumer sentiment [3]. Group 1: Retail Sales Performance - The estimated total retail sales value for November 2025 is HKD 33.7 billion, representing a 6.5% increase compared to November 2024 [1]. - The revised estimate for total retail sales value in October 2025 shows a 6.9% increase compared to October 2024 [1]. - For the first eleven months of 2025, the total retail sales value is estimated to have increased by 0.4% compared to the same period in 2024 [1]. Group 2: Online Sales Growth - In November 2025, online sales accounted for 11.2% of total retail sales, with an estimated online sales value of HKD 3.8 billion, up 28.4% from November 2024 [1]. - The revised estimate for online sales value in October 2025 shows a 27.2% increase compared to October 2024 [1]. - For the first eleven months of 2025, the estimated online sales value increased by 11.4% compared to the same period in 2024 [1]. Group 3: Sales Volume Analysis - The estimated total sales volume for November 2025 increased by 4.4% compared to November 2024, after adjusting for price changes [1]. - The revised estimate for total sales volume in October 2025 shows a 5.3% increase compared to October 2024 [1]. - For the first eleven months of 2025, the estimated total sales volume decreased by 0.9% compared to the same period in 2024 [1]. Group 4: Category-Specific Sales Performance - The sales value of electrical and other classified durable goods increased by 38.6% in November 2025 compared to November 2024 [2]. - Other categories with sales increases include jewelry and watches (3.6%), other unclassified consumer goods (5.5%), and clothing (3.0%) [2]. - Conversely, supermarket goods saw a decline of 2.1%, with other categories like fuel and furniture also experiencing significant decreases [2]. Group 5: Seasonal Adjustments - The seasonally adjusted total retail sales value for the three months ending November 2025 increased by 3.9% compared to the previous three months [2]. - The seasonally adjusted total sales volume for the same period increased by 2.2% [2].