特斯拉在欧洲市场遭遇惨淡的一年 销量大幅下滑

Core Insights - Tesla has experienced a significant decline in new car sales across multiple European countries, marking a disappointing year for the company in Europe [1][2]. Sales Performance - In France, Tesla registered only 1,942 vehicles in December, representing a year-on-year decline of 66% [1][2]. - In Sweden, Tesla's December sales plummeted by 71%, with an annual decline of 67% [1][2]. - Norway stands out as an exception, with Tesla registering 5,679 vehicles in December, a nearly 90% increase year-on-year, and 96% of new cars sold in the country being fully electric [1][2]. Delivery Expectations - Analysts expect Tesla to report a global vehicle delivery decline of approximately 11% for the fourth quarter, with a more pessimistic forecast indicating a 15% drop [3][4]. - Throughout the previous year, demand for Tesla vehicles in most European regions decreased, partly due to CEO Elon Musk's public support for right-wing politicians in countries like Germany and the UK, which sparked backlash [3][4]. Regulatory Challenges - Despite Musk's prediction that sales will improve once Tesla launches its so-called full self-driving assistance system locally, the company has yet to receive regulatory approval in the region [3][4]. - Data from the European Automobile Manufacturers Association indicates that Tesla's sales in Europe fell by 28% in the first 11 months of the previous year, while the overall registration of fully electric vehicles surged by 27% during the same period [3][4].