元旦假期，“一米高度”激活消费新活力

Core Concept - The article emphasizes the "child-friendly" concept in the cultural and tourism sector, focusing on designing products and experiences that cater to families with children, particularly during the winter holiday season [1]. Group 1: Child-Friendly Initiatives - Jiangsu has launched several child-friendly projects during the New Year holiday, enhancing visitor experiences and boosting winter consumption [1]. - The Nanjing Folk Museum has transformed its exhibition space to accommodate children's perspectives, making it easier for them to engage with the exhibits [5][9]. - The museum's activities include interactive experiences related to traditional customs, such as making spring festival decorations and participating in games, which enrich the cultural experience for families [10][11]. Group 2: Infrastructure and Facilities - The "one-meter" height concept is applied in various facilities, such as children's washbasins and furniture, to ensure accessibility for kids [14]. - The Hongyang Happy Street in Jiangbei New District has become a model for child-friendly spaces, featuring amenities like nursing rooms and play areas, which cater to the needs of families [16]. - The area has seen a significant increase in foot traffic, with approximately 30,000 visitors on New Year's Day alone [16]. Group 3: Innovative Experiences - The Salt City Grass House scenic area introduced a "Snow Literature Journey" theme, combining literary elements with winter activities, attracting around 4,000 visitors, with children making up about 30% of the attendees [17][21]. - The farm in Lianyungang City has also created a festive atmosphere with character mascots, drawing families for interactive experiences with animals [22][27]. Group 4: Challenges and Recommendations - Despite the progress, there are still shortcomings in the infrastructure and services for child-friendly environments, such as inadequate play areas and a lack of trained staff [28]. - Suggestions include enhancing the creativity and engagement of children's spaces to better attract families and improve the overall experience [28]. Group 5: Future Developments - Nanjing has been recognized as a national child-friendly city, with plans to develop ten distinctive child-friendly districts, focusing on enhancing facilities and enriching children's activities [35]. - The city aims to create a vibrant market by integrating cultural and consumer experiences, encouraging businesses to offer tailored family packages and additional services [35].