“摆烂”反赚54亿！老干妈退网三年，竟稳坐辣酱铁王座

Core Insights - Lao Gan Ma, once considered "outdated," achieved a remarkable annual revenue of 5.391 billion yuan, nearly matching its historical peak in 2020, despite a significant reduction in marketing and a strategic withdrawal from online platforms [1][3] - The company faced fierce competition from emerging brands like Hubang and Fan Ye, which targeted younger consumers with trendy packaging and innovative marketing strategies, leading Lao Gan Ma to initially experiment with live streaming and collaborations [3] - Ultimately, Lao Gan Ma's decision to retreat from the digital noise and focus on its core values—maintaining flavor, stabilizing distribution channels, and controlling costs—proved successful, reinforcing its market dominance in the expanding 58 billion yuan Chinese chili sauce market [3][5] Company Strategy - Lao Gan Ma's strategy shifted from chasing trends to a more traditional approach, emphasizing product quality and customer loyalty rather than relying on social media algorithms or influencer marketing [5] - The brand's commitment to its founding principles, including avoiding public listings and external financing, has created a strong competitive moat in a rapidly changing market [3][5] - The company's market share remains the highest in the industry, significantly surpassing that of its closest competitors, demonstrating the effectiveness of its conservative yet steadfast approach [3][5]