抖音公布跨年消费数据：商超团购券增长164%

Core Insights - Douyin's New Year's consumption data indicates a significant increase in various consumer activities, highlighting the growth of the experience economy during the holiday season [1] Group 1: Consumption Trends - Supermarket shopping vouchers on Douyin saw a sales increase of 164% year-on-year, while sales of clothing and jewelry rose by 147% and 109% respectively [1] - Pet grooming services experienced a 63% increase in consumer spending [1] - The travel market thrived, with hotel and guesthouse sales growing by 93% and 97% respectively, and attraction ticket sales increasing by 46% [1] - Winter activities gained popularity, with ski resort group purchases rising by 70% and spending on hot springs increasing by 52% [1] Group 2: Experience Economy - Offline experiential consumption emerged as a new highlight, characterized by immersive and interactive experiences [1] - The "Pin Dou" activity, which combines personalization and sharing, became a social currency among friends, leading to a staggering 1461% increase in Douyin group purchases [1] - Theme park visits and pottery experiences also saw substantial growth, with sales increasing by 106% and 99% respectively [1] Group 3: Consumer Preferences - Data reveals that post-95 consumers favor experiences such as desserts, Sichuan hotpot, barbecue buffets, billiard halls, gaming centers, attraction tickets, and beauty services, reflecting their emphasis on experiential and personalized consumption [2]