宝马突然大范围调价，最高降30余万元

Core Viewpoint - BMW China will adjust the suggested retail prices of several key models starting January 1, 2026, with some models seeing price reductions of over 300,000 yuan, aiming to enhance brand affinity and market competitiveness in China [1][3]. Price Adjustments - The flagship model i7 M70L will see a price drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan, representing a 16% reduction [2]. - The highest price reduction is for the BMW iX1 eDrive25L, with the suggested price decreasing from 299,900 yuan to 228,000 yuan, a drop of 24% [3]. - The fuel version X1 will also see price cuts, with the X1 xDrive25Li dropping from 349,900 yuan to 288,800 yuan (18% reduction) and the X1 sDrive25Li from 316,900 yuan to 258,000 yuan (19% reduction) [3]. - The entry-level 735Li of the BMW 7 Series will decrease from 919,000 yuan to 808,000 yuan, while the 740Li will drop from 1,069,000 yuan to 938,000 yuan, both reflecting a 12% reduction [3]. Strategic Implications - BMW describes this price adjustment as a "systematic value upgrade," emphasizing its strategy of "for China, in China," aimed at lowering the purchase threshold and enhancing brand appeal [3]. - The new pricing allows consumers to purchase the BMW M235L for under 300,000 yuan and the 2 Series four-door coupe for less than 260,000 yuan, significantly lowering the entry barrier for potential buyers [3]. - This extensive price adjustment is expected to alter the competitive landscape of the domestic luxury car market, with the potential for Mercedes-Benz and Audi to respond with their own price changes, directly impacting the competitiveness of the three major German luxury brands [3].