Core Viewpoint - BMW China will adjust the suggested retail prices of 31 key models starting January 1, 2026, with significant price reductions across various models, indicating a strategic response to market dynamics rather than a price war [2][6]. Price Adjustment Overview - The price adjustment affects 31 models, with 24 models seeing reductions of over 10% and 5 models over 20%, including a maximum reduction of over 300,000 yuan for certain models [2][8]. - Prior to the adjustment, only 3 models had suggested retail prices below 300,000 yuan, which will increase to 10 models post-adjustment [2][8]. Specific Model Price Changes - The flagship model i7 M70L will see a price drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan, representing a 16% reduction [4][10]. - The iX1 eDrive25L will have the highest percentage drop of 24%, with its price reduced from 299,900 yuan to 228,000 yuan [5][11]. - The fuel version of the X1 will also see reductions, with the xDrive25Li dropping from 349,900 yuan to 288,800 yuan (18% reduction) and the sDrive25Li from 316,900 yuan to 258,000 yuan (19% reduction) [5][11]. - The entry-level 735Li of the 7 Series will decrease from 919,000 yuan to 808,000 yuan, while the 740Li will drop from 1,069,000 yuan to 938,000 yuan, both reflecting a 12% reduction [5][11]. Strategic Intent - BMW China emphasizes that this price adjustment is not a price war but a value upgrade for certain products, reflecting a proactive adjustment of product strategy in response to market dynamics [6][12]. - The company aims for long-term sustainable development rather than short-term profits, focusing on enhancing consumer value through upgrades in comfort, aesthetics, and digital features [6][12].
宝马突然大范围调价，最高降30万，宝马中国回应