格力股东万万没想到的意外之喜：线上竟能买到平价茅台！

Core Viewpoint - The contrasting business models and channel strategies of Kweichow Moutai and Gree Electric Appliances highlight the challenges and opportunities each company faces in their respective industries. Group 1: Kweichow Moutai's Strategy - Kweichow Moutai has launched a direct sales initiative through its "i Moutai" app, offering its flagship product at an official price of 1499 yuan, aiming to reclaim market pricing power and eliminate middlemen [3][5] - The company has historically operated under a "dual pricing system," where the factory price is around 1169 yuan, but retail prices often soar to 2500-3000 yuan due to speculation and hoarding [3][5] - The introduction of direct sales is expected to significantly increase Moutai's profit margins, as the difference between the factory price and retail price will now benefit the company directly [5][12] Group 2: Gree Electric Appliances' Challenges - Gree Electric Appliances faces limitations in adopting a similar direct sales model due to the nature of its products, which require extensive logistics, installation, and after-sales services [5][6] - The company has built a vast distribution network over 30 years, with more than 40,000 outlets, which has been crucial for its market dominance but poses challenges in transitioning to online sales [6][12] - Gree's attempts to engage directly with consumers through initiatives like the "Gree Dong Mingzhu Store" have led to conflicts with traditional distributors, revealing the complexities of balancing online and offline sales strategies [6][12] Group 3: Financial Comparisons - Kweichow Moutai operates with a low capital expenditure relative to its net profit, averaging only 8.7% over the past 15 years, allowing it to distribute substantial profits to shareholders [11] - In contrast, Gree Electric Appliances has a much higher capital expenditure ratio of 20.6%, necessitating significant reinvestment to maintain competitiveness in a highly saturated market [11] - The financial dynamics of both companies illustrate Moutai's ability to generate profit with minimal reinvestment, while Gree must continually invest to sustain its market position and explore diversification [11][12]