Apple slashes Vision Pro headset production, marketing over weak sales: report
AppleApple(US:AAPL) New York Post·2026-01-02 16:40

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales.The tech giant was expected to sell just 45,000 new Vision Pro headsets, which sell for an eye-watering $3,499 each, during the fourth quarter of 2025, according to estimates from market research firm IDC cited by the Financial Times.While Apple does not report detailed sales figures for the device, that number would trail far behind sales of other key hardware like iPhones and MacBo ...