Group 1 - BMW has significantly reduced the suggested retail prices for 31 key models, with 24 models seeing a decrease of over 10% and 5 models over 20%, including the iX1 eDrive25L with a maximum drop of 24% [1][3] - The highest price reduction is for the BMW i7 M70L, amounting to 301,000 yuan, while the lowest priced model, the BMW 225L M Sport Package, has dropped from 259,900 yuan to 208,000 yuan, making it competitive with many domestic SUVs [1][3] - A total of 16 automotive brands have announced promotional policies for January, affecting nearly 70 models, which include direct price cuts, cash discounts, and various subsidies [1] Group 2 - BMW China clarified that the price adjustment is not a "price war" but a proactive response to market dynamics and a value upgrade for certain products [3] - The company emphasizes a long-term development strategy focused on providing higher value and competitive product experiences, rather than short-term profit maximization [3]
宝马大降价，最高直降30万元！20.8万元就能买到宝马车，公司：这不是“价格战”