人民政协报：2025中国康养产业趋势报告

Core Insights - The core conclusion of the report is that China's health and wellness industry is transitioning from a singular focus on elderly care to an integrated ecosystem that caters to all age groups, driven by both policy and market forces, with a need for smart empowerment and ecological collaboration to overcome development bottlenecks and achieve high-quality growth [1][15]. Industry Development Core Trends - Health and wellness is defined as an active health practice throughout the life cycle, integrating health, wellness, medical care, and tourism, addressing the three-dimensional needs of "body," "mind," and "spirit" [2]. - The market size is projected to reach 9.8 trillion yuan by 2025 and 14.6 trillion yuan by 2030, indicating significant growth potential [2]. - Key features for 2025 include the establishment of standardized policies, accelerated implementation of smart health solutions, and deepening cross-industry integration [2][28]. - The aging population, with over 310 million people aged 60 and above by 2024, along with the "Healthy China 2030" strategy, are primary drivers of this industry [2]. User Profile and Consumer Demand - The consumer base is becoming more age-diverse and family-oriented, with a significant portion of users engaging in wellness activities with their parents [3]. - Health and wellness needs vary by age group, with younger consumers focusing on relaxation and stress relief, while older consumers prioritize rehabilitation and professional care [3]. - There is a noticeable shift in consumer behavior from "treating illness" to "preventing illness," with a focus on overall health and quality of life [3]. Innovative Cases and Models - The industry has developed six core sectors: travel, medical care, real estate, insurance, traditional Chinese medicine, and food, with various benchmark cases showcasing unique characteristics [5]. - International examples from France, Germany, and Japan provide reference paths for resource integration and community collaboration in China's health and wellness industry [5]. Challenges and Development Recommendations - Key challenges include a shortage of professional talent, lack of service standards, insufficient coordination between medical and elderly care resources, and regional disparities in development [4]. - Recommendations for development include precise policy implementation, enhancing payment systems, breaking down resource barriers, and focusing on differentiated positioning and product innovation [4].