加强品牌农业建设（专家点评）

Core Viewpoint - The article emphasizes the importance of agricultural brand development in China, highlighting the cultivation of green, organic, and high-quality agricultural products to increase farmers' income and upgrade the supply-demand structure of agricultural products [1] Group 1: Agricultural Brand Development - China is advancing agricultural brand construction, fostering a range of green, organic, and high-quality agricultural products, which in turn enhances farmers' income and promotes the upgrading of the agricultural supply-demand structure [1] - An example is provided with Jilin's Zhenlai rice, which transforms the disadvantages of saline-alkali land into advantages by producing high-value products like weak-alkaline rice through deep processing [1] Group 2: Market and Sales Strategies - The article discusses the importance of establishing a sound interest linkage mechanism to achieve coordinated development among farmers, enterprises, and research institutions [1] - It highlights the need for effective production and sales connections, emphasizing precise positioning, brand development, and multi-dimensional marketing to ensure high quality and pricing [1] Group 3: Challenges and Future Directions - The article notes that there are still not enough strong brands with wide influence, and some regions focus too much on production while neglecting market strategies, indicating a need for long-term planning and consistency in brand cultivation [1] - During the "14th Five-Year Plan" period, there is a call to strengthen brand agriculture construction, ensuring quality as a guarantee and advancing the establishment of a standardized agricultural product system [1] - The article suggests addressing shortcomings in processing technology, cold chain logistics, and quality traceability to build consumer trust [1] - It advocates for the development of a marketing service system for agricultural products and the cultivation of versatile talents in agriculture, marketing, and management [1] - The goal is to shift agriculture from "selling raw materials" to "selling products" and "selling brands" through collaborative efforts in channel connection, financial services, and marketing promotion [1]