Venture(US:VEMLY) Ren Min Ri Bao·2026-01-02 22:14Core Viewpoint - The article highlights the transformation of a village in Jilin Province, China, through agricultural innovation and branding, leading to increased production and income for local farmers [2][3]. Group 1: Agricultural Development - The village faced significant challenges due to poor soil conditions, initially yielding only 300-500 jin (150-250 kg) of corn per hectare [2]. - The introduction of research on saline-alkali land rice cultivation by the Jilin Agricultural Academy marked a turning point for the village [2]. - The village's rice planting area expanded from 280 hectares to over 950 hectares due to successful trials and community engagement [2]. Group 2: Branding and Market Strategy - The establishment of a green agricultural brand aimed to enhance the market value of local rice, with green rice priced 20% higher than ordinary rice [3]. - The village adopted an "order agriculture" model, allowing farmers to focus on cultivation while ensuring market access [3]. - The "Zhanlai Rice" brand has achieved a public brand value exceeding 1 billion yuan, with 155,900 acres of rice cultivation in the region [3]. Group 3: Economic Impact - The village collective's financial status improved significantly, with revenues surpassing 500,000 yuan in 2025, allowing for infrastructure development and community benefits [4]. - The village plans to establish its own rice processing factory and enhance training for farmers to further improve agricultural practices and market reach [4].