Core Viewpoint - BMW China has announced significant price adjustments for over 30 models, with some flagship models seeing reductions of more than 300,000 yuan, indicating a strategic response to market dynamics rather than a price war [1][2][4]. Price Adjustments - The flagship model i7 M70L has been reduced from 1,899,000 yuan to 1,598,000 yuan, a decrease of 301,000 yuan, representing a 15.9% drop [1][4]. - The entry-level model iX1 eDrive25L's price has decreased from 299,900 yuan to 228,000 yuan, a reduction of 71,900 yuan, which is a 24% decrease [1][4]. - A comprehensive list of price changes includes models such as 735Li, 740Li, and various X and M series, with reductions ranging from 7,000 to over 300,000 yuan [3][6]. Strategic Rationale - BMW emphasizes that the price adjustments are part of a value upgrade for certain products, reflecting a proactive adjustment of product strategy in response to market conditions [2][5]. - The company aims for long-term sustainable development rather than short-term profit, focusing on enhancing consumer value through improved comfort, aesthetics, and digital features [2][5].
宝马超30款车型大降价，有车型最高降幅超30万元，宝马：非价格战而是价值升级