“科技感观影模式”火出圈 “影院+”延长“链式体验”催生消费新增长点

Group 1 - The rise of digital LED theaters and virtual reality films has created a new trend in immersive viewing experiences, receiving positive feedback from audiences [2] - The Beijing Huaxia Movie Center, as the first full high-frame LED cinema in China, can project films at frame rates between 48 fps and 120 fps, enhancing the immersive experience with high dynamic range, brightness, and contrast [3] - The number of operational LED theaters in China has exceeded 240, making it the largest in the world since the National Film Administration's notice in June 2025 [3] Group 2 - The film "Avatar 3" achieved an average attendance of 87 and a seat occupancy rate of 26.59% in the China Film CINITY LED theater, indicating high demand for premium viewing experiences [5] - The manager of Huaxia Movie Center stated that they are diversifying cinema space usage by hosting various events, which has increased non-ticket revenue to 32% of total box office [7] - The integration of virtual reality technology with film is a significant trend in the global audiovisual content industry, with nearly 140 virtual reality films registered in nine months following the National Film Administration's supportive notice [8] Group 3 - The "cinema+" strategy is being adopted by some theaters to combine unique content, digital technology, and diverse experiences, expanding revenue opportunities and enhancing cultural consumption [11] - A new "cinema + dining" model in Huzhou has attracted young audiences, significantly increasing attendance during traditionally low-traffic meal times [14][16] - The Shanghai-based cinema has upgraded to become the first anime-themed cinema in China, featuring immersive technology such as XR virtual cinemas and 360-degree theaters [18] Group 4 - The general manager of Shanghai Film Co. expressed the goal of creating a consumption loop that includes viewing, interaction, and events, enhancing audience engagement [20] - The innovative industry ecosystem is expected to boost film consumption and drive technological upgrades, fostering deeper integration with commercial and cultural tourism sectors, thus creating new economic growth points [20]