同比增长93.8%！海南离岛免税元旦假期首日购物金额2.51亿元

Core Insights - The Hainan duty-free shopping market experienced a surge during the New Year holiday, with sales reaching 148,000 items, a year-on-year increase of 30%, and total shopping amounts hitting 251 million yuan, up 93.8% [1][3] - The optimization of Hainan's duty-free policies has enhanced the shopping experience for local residents, including the removal of purchase limits for island residents, which has stimulated shopping enthusiasm [1][3] Group 1: Market Performance - On January 1, the first day of the New Year holiday, Hainan's duty-free sales reached 14.8 million items, with 32,000 shoppers, marking a 45.8% increase in visitor numbers [1] - The total shopping amount during this period was 251 million yuan, reflecting a significant year-on-year growth of 93.8% [1] Group 2: Policy and Regulatory Developments - Hainan's duty-free shopping policies have been optimized, leading to increased shopping opportunities for local residents, including the cancellation of the "immediate purchase and pick-up" limit [1][3] - The Haikou Customs is enhancing its regulatory framework to support the development of the free trade port, focusing on smart regulatory measures and improving the supply chain for duty-free goods [3] Group 3: Marketing and Consumer Engagement - Duty-free stores across Hainan are leveraging policy opportunities by hosting various promotional events, including brand launches and customized discounts, to attract more shoppers [1][3] - The integration of cultural and sports events with duty-free shopping is being promoted to enhance consumer engagement and drive sales [1][3]