“真金白银”惠民叠加多彩冰雪“盛宴” 助推“冷资源”乘势而上掀起消费新热潮

Core Insights - The article highlights the increasing popularity of ice and snow tourism during the 2026 New Year holiday, with various cultural and recreational activities being organized across different regions in China [1][9]. Group 1: Ice and Snow Activities - In Chifeng City, Inner Mongolia, a series of ice and snow-themed cultural tourism activities are being held, including traditional performances and food markets, creating a festive atmosphere for visitors [1][3]. - The Chifeng Ice and Snow Carnival features 12 groups of intangible cultural heritage performances and a spectacular fireworks display, enhancing the celebratory mood [3][9]. - From January 1 to March, Chifeng will host 72 activities across nine themes, ensuring a continuous festive experience for tourists [9]. Group 2: Popularity of Tourism Routes - Beijing's cultural and tourism bureau has launched 10 ice and snow cultural tourism routes, which have gained significant popularity during the New Year holiday [9][15]. - The "Snow Drift" experience at the National Stadium (Bird's Nest) has seen improvements in slope, length, and area compared to previous years, making it one of the most favored attractions [12][14]. Group 3: Visitor Statistics and Experience Enhancements - In Shennongjia, the number of visitors engaging in skiing and snow appreciation reached 18,000 on New Year's Day, marking a year-on-year increase of approximately 112.6% [18]. - To enhance visitor experience, Shennongjia has upgraded night skiing experiences and introduced various themed light displays and interactive activities [23][25]. - The introduction of "scenic area + skiing" and "theater + skiing" packages has stimulated the local winter tourism market [25].