Core Insights - The company is transitioning from its signature dish, sour fish, to a broader focus on Sichuan cuisine due to declining sales and market pressures [1] - The overall Sichuan cuisine market is thriving, with over 150,000 restaurants nationwide, representing 11.4% of the total Chinese dining sector [1] Company Performance - In the first half of the year, the company reported revenue of 2.753 billion yuan, a year-on-year decline of 10.14% [1] - The net profit attributable to shareholders was 60.69 million yuan, down 16.05% year-on-year [1] - Revenue from the sour fish segment was 1.948 billion yuan, reflecting a 13.3% decrease compared to the previous year [1] Industry Trends - The demand for fresh ingredients and freshly cooked meals is increasing among consumers, prompting many restaurant brands to adopt similar marketing strategies [1] - The company is emphasizing the "fresh" concept in its new branding to align with consumer preferences [1]
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