Core Viewpoint - BMW's recent price cuts in China are a strategic response to declining market performance, aiming to maintain market share amid increasing competition and changing consumer preferences [1][3][4] Group 1: Price Adjustments - BMW has officially reduced prices on 31 key models, with flagship electric model i7M70L seeing a drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan [1] - The domestic M235L model has fallen below 300,000 yuan for the first time, while the 2 Series four-door coupe has reached a new low of 208,800 yuan [1] - The price cuts are unprecedented in the luxury car market, with significant reductions on electric models like iX1eDrive25L, which dropped by 71,900 yuan (24%), now starting at 228,000 yuan [2] Group 2: Market Performance - BMW's sales in China for the first three quarters of 2025 totaled 465,000 units, a year-on-year decline of 11.2%, representing 26% of global sales [3] - The X5 model, once a market leader, saw sales plummet to 5,498 units in October 2025, ranking 12th, while the 5 Series sold fewer than 8,000 units in August 2025, trailing behind Audi A6L [3][4] Group 3: Competitive Landscape - The rise of new energy vehicle brands like Li Auto and NIO is reshaping consumer perceptions of luxury cars, diminishing the traditional brand premium [4] - The penetration rate of new energy passenger vehicles reached 53.6% in the first 11 months of 2025, indicating a shift from policy-driven to market-driven dynamics [5] - Other luxury brands, such as Mercedes-Benz, are also facing sales pressures, with a 14% decline in the first half of 2025, prompting them to initiate price cuts on key models [5]
宝马大降价！“以前想都不敢想”