果然财经|黄金开年由涨转跌，线下金店促销揽客消费回温

Group 1 - The precious metals market experienced significant volatility on the first trading day of 2026, with gold and silver initially rising before gold suddenly reversed its gains [2][4] - On December 31, 2025, precious metals saw a broad correction, with New York gold futures dropping over 1% and silver futures plummeting by 8.91% [3] - On January 2, 2026, spot gold opened high, reaching over $4400 per ounce, with a daily increase of 1.89%, while silver peaked at $74.34 per ounce, driven by low domestic silver inventories and increased demand [4] Group 2 - By the end of the trading day on January 2, 2026, spot gold fell below $4310 per ounce, marking a daily decline of 0.21%, and silver also retreated below $74 [5] - Data from January 2 indicated that major jewelry brands maintained stable prices, with slight variations in gold prices across different brands [6] - Physical gold stores in Jinan saw increased foot traffic due to promotional activities, with significant discounts attracting consumers [7] Group 3 - The popularity of lower-weight gold jewelry items surged, with consumers purchasing small gold items as gifts for the upcoming Spring Festival [9] - High-end gold products experienced strong sales, as evidenced by long queues at luxury jewelry stores following the announcement of new products [11] - Institutions maintain a long-term optimistic outlook on gold, citing factors such as a weak dollar and geopolitical risks supporting gold prices [12] Group 4 - Major investment banks like Goldman Sachs and JPMorgan predict significant increases in gold prices, with forecasts of $4900 and $5055 per ounce, respectively [13] - The outlook for silver is more cautious, with concerns about potential price corrections despite long-term demand from technology and green industries [12][13] - Recent changes in U.S. interest rate expectations, driven by resilient labor market data, may exert short-term pressure on precious metal prices [14]