元旦旅游火热开局：最热目的地南京前十，清远、铜川、抚顺增速最快

Core Insights - The tourism market for New Year's Day 2026 is experiencing a strong start driven by the "3 days off, 8 days off" holiday strategy, with significant increases in consumer travel intent and spending [1] Group 1: Travel Trends - The most popular destination is Nanjing, with a notable increase in hotel bookings by 280% year-on-year and a 270% increase in domestic leisure product bookings [1] - Major cities such as Shanghai, Beijing, Guangzhou, and others continue to dominate domestic travel due to their transportation advantages and rich cultural offerings [3] - Emerging destinations like Qingyuan, Tongchuan, and others are gaining traction, showcasing unique experiences that attract tourists [3] Group 2: Consumer Behavior - There is a clear segmentation in consumer demand, with family travel increasing by over 80%, and families preferring high-star hotels and full-service resorts for comfort [4] - The Z generation shows a 60% increase in travel product bookings, indicating a willingness to spend on unique and engaging experiences [4] Group 3: Outbound Travel - Outbound travel is seeing a significant rise, with car rental bookings increasing by over 210% and chartered tours growing by more than ten times [6] - Long-haul destinations like Australia and the USA are becoming popular, while East Asia and Southeast Asia remain favored for their accessibility [8]