张朝阳，把自己放进产品里

Core Insights - Zhang Chaoyang's New Year's Eve speeches focus on fundamental science, diverging from typical commercial narratives, and have become strategically significant for Sohu [2][4] - The speeches serve as a platform for testing and refining Sohu's products, aligning with Zhang's philosophy of being a "product manager" [4][11] - This approach has created a sustainable model that links Zhang's personal brand with Sohu's product direction, enhancing the platform's value [4][10] Content Strategy - Zhang's speeches have attracted millions of viewers and fostered a thriving knowledge live-streaming ecosystem on Sohu Video [4][10] - The "knowledge New Year" concept contrasts with mainstream narratives focused on economic forecasts, instead emphasizing foundational scientific principles [6][10] - The themes of the speeches over the years, such as general relativity and quantum mechanics, aim to deepen understanding of the universe rather than provide immediate financial advice [10][14] User Engagement - The format encourages a "slow thinking" experience, allowing audiences to appreciate the reasoning behind scientific concepts, which has cultivated a loyal viewer base [10][14] - Zhang's personal involvement in content creation has established a strong connection between users and the platform, promoting a subscription-based model rather than relying solely on algorithmic recommendations [11][13] Product Development - The live broadcasts serve as real-time product testing, leading to improvements in features like whiteboard functionality and playback options based on user feedback [15][18] - The "Physics Class" series has become a benchmark for Sohu's knowledge live-streaming strategy, demonstrating the viability of high-quality, in-depth content in building user loyalty [14][20] Long-term Vision - Sohu's strategy emphasizes long-term value creation over short-term gains, rejecting low-quality content and focusing on building trust with users [21] - The company remains cautious about trends like AI, prioritizing the development of a robust video social platform instead of rushing into new technologies [21] - Zhang's public appearances and content initiatives are part of a systematic approach to reinforce Sohu's brand identity and test strategic directions [21]