最高降30万元！宝马打响2026年车企价格战“第一枪”！下调旗下31款车型建议零售价

Core Viewpoint - BMW has initiated a significant price adjustment for 31 models in China, with reductions generally exceeding 10%, and some models seeing cuts of over 20% [1][3]. Group 1: Price Adjustments - The price adjustments affect both gasoline and electric vehicles, with flagship models like the i7M70L seeing a reduction of 301,000 yuan, dropping from 1,899,000 yuan to 1,598,000 yuan, a decrease of 16% [1][2]. - The entry-level 735Li model's price has been reduced from 919,000 yuan to 808,000 yuan, a 12% decrease, while the X1 series has seen reductions of 19% and 18% for different variants [1][2]. - After the price adjustments, 10 out of the 31 models will have suggested retail prices below 300,000 yuan, up from only 3 models previously [3]. Group 2: Market Context - BMW's price cuts are described as a strategic response to market dynamics rather than a price war, emphasizing long-term value and product upgrades [4]. - In the first three quarters of 2025, BMW's deliveries in China fell by 11.2% year-on-year, with significant declines in sales for key models like the X5 and 5 Series [4]. - The company reported a revenue decline of 5.6% year-on-year for the first three quarters of 2025, with a total revenue of 999.99 billion euros [5]. Group 3: Competitive Landscape - Competitors such as Mercedes-Benz and Audi have not yet followed BMW's lead in price reductions [6]. - The recent government subsidies for vehicle replacements may influence consumer purchasing behavior and market dynamics in 2026 [8][9].