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Core Viewpoint - The government subsidy program launched in Nanning for home appliances and digital products during the New Year holiday has significantly boosted consumer spending, with discounts reaching up to 60% and a 15% government subsidy on eligible products [6][11]. Group 1: Government Subsidy Program - The "National Subsidy" program offers a 15% subsidy on home appliances and digital products, with a maximum subsidy of 1500 yuan for appliances and 500 yuan for digital items [11]. - The program includes six categories of home appliances (refrigerators, washing machines, TVs, air conditioners, computers, and water heaters) and four categories of digital products (mobile phones, tablets, smartwatches, and smart glasses) [11]. - The subsidy program is set to last until December 31, with monthly funding limits that may pause the program if exhausted [11]. Group 2: Consumer Response and Sales Impact - The promotional activities during the New Year saw a doubling of customer traffic in participating stores, with sales of energy-efficient appliances increasing by 100% on January 2 alone [7][11]. - Consumers are taking advantage of the combined government subsidies and store promotions, leading to significant savings, with some reporting nearly 50% off their purchases [6][7]. - The program has particularly resonated with younger consumers, who are drawn to the high cost-performance ratio of subsidized digital products [10]. Group 3: Retailer Strategies and Services - Retailers are enhancing customer service by offering lifetime free maintenance for large appliances and free health checks for returning customers [8][12]. - Stores have optimized delivery processes, promising delivery within three days for large appliances and prioritizing service for loyal customers [12]. - Retailers are well-stocked with subsidized products to meet the increased demand during this peak shopping season [11].