宝马中国回应31款车型降价:并非价格战 经销商定终端售价
Group 1 - The core viewpoint of the article is that BMW China has adjusted the official market guidance prices for 31 models at the beginning of the year, clarifying that this action does not indicate a price war, as terminal prices are still determined by dealers [1] Group 2 - BMW's response indicates that the price adjustment is part of a broader strategy to align market prices rather than a reaction to competitive pressures [1] - The company emphasizes that the final pricing remains at the discretion of the dealers, which suggests a level of flexibility in pricing strategy [1] - This move may reflect BMW's efforts to maintain brand positioning and profitability in a competitive automotive market [1]