“全屋智能”成为新消费时尚 家电消费释放全新“智”力 | 2026消费生活观察↓

Core Viewpoint - The rapid development of technologies such as 5G and artificial intelligence is driving the adoption of smart home devices, particularly among young consumers, who are shifting from "single smart" products to "whole home smart" solutions [1][15]. Group 1: Consumer Trends - Young consumers, particularly those under 35, represent nearly 60% of the home appliance market, indicating a significant trend towards younger demographics in smart home consumption [11]. - The demand for smart home appliances is influenced by the desire for enhanced comfort and convenience, with consumers actively seeking smart features in essential devices [7][9]. - The integration of smart technology into home appliances is becoming a key purchasing factor, with consumers willing to pay for better experiences [13][14]. Group 2: Industry Developments - The smart home industry is evolving from "single smart" products to "whole home smart" systems, allowing for interconnected devices that enhance user experience [15][17]. - The implementation of policies such as trade-in programs is stimulating the smart appliance market, with projected sales exceeding 2.6 trillion yuan by 2025, benefiting over 360 million people [20]. - The Chinese home appliance market is transitioning from a phase of mass consumption to one focused on upgrading existing products, emphasizing new features, technologies, and experiences [23].