深圳跨境大卖狂揽10亿！狠砸数千万收美国老牌，出海路彻底变了

Core Insights - Shenzhen Weiji Technology aims to achieve over 1 billion RMB in revenue by 2025 and has acquired the American photography accessory brand JOBY, enhancing its brand portfolio with three major brands [1][5][23] Group 1: Acquisition Strategy - The acquisition of JOBY, known for its GorillaPod flexible tripod, allows Weiji to leverage JOBY's strong market presence, holding 67% of the retail market share in the U.S. for flexible tripods [1][19] - The decision to acquire JOBY is seen as a strategic move to secure quality assets in a market where some overseas brands are valued reasonably [1][19] Group 2: Market Challenges and Adaptation - Weiji experienced a significant revenue increase during the pandemic, with a nearly threefold year-on-year growth due to the surge in demand for short video equipment [3][5] - Following the pandemic, the recovery of the supply chain led to intense price competition, forcing Weiji to adapt its strategy away from price wars to focus on value [5][21] Group 3: Innovation and User Engagement - Weiji's founder, Zou Qing, shifted the focus from competing on price to creating value by targeting ordinary creators on platforms like TikTok and Xiaohongshu, embodying the concept of disruptive innovation [7][8] - The company has implemented a "user co-creation" model, allowing users to contribute product ideas and earn commissions, effectively treating users as partners [10][11] Group 4: International Expansion - Weiji's expansion into Brazil has shown remarkable success, with a 200% year-on-year growth in monthly revenue from its e-commerce operations [15] - The establishment of a local company, "Samauma," signifies Weiji's commitment to localizing its operations in Brazil, aiming for a fully localized approach [17] Group 5: Market Outlook - The global camera accessory market is projected to grow from $4.16 billion in 2024 to approximately $4.79 billion in 2025, with a compound annual growth rate of 15.26% from 2025 to 2034 [19][21] - Weiji's approach highlights that the future of cross-border e-commerce lies in building ecosystems rather than merely selling products, emphasizing the importance of internal capabilities and external partnerships [21][23]