黄金跌价了，金条降价，26年1月2日国内黄金、足金、金条最新价

Core Viewpoint - The gold prices have recently declined, with significant reductions in retail prices across various jewelry stores, indicating a competitive market environment driven by falling gold prices [1][2][4]. Price Changes - London gold prices reached $4,300, leading to a decrease in domestic gold prices, with Chow Tai Fook reducing its gold jewelry price from 1,363 CNY to 1,357 CNY per gram [1]. - Other stores like Lao Feng Xiang also adjusted their prices, dropping from 1,366 CNY to 1,360 CNY per gram, reflecting a broader industry trend of price cuts [1]. - The current gold price is reported at 974.21 CNY per gram, down 0.81% from the previous day, while platinum has seen a significant drop of 9.75% to 510.00 CNY per gram [5]. Competitive Pricing - Lai Yin Jewelry and Jin Da Fu are selling gold at 1,363.00 CNY and 1,356.00 CNY per gram, respectively, indicating a competitive pricing strategy among retailers [2]. - Water Bay Gold offers gold at 1,122.00 CNY per gram, with lower prices for gold bars at 1,067.00 CNY per gram, showcasing a range of pricing strategies across different stores [3]. Market Trends - The gold recovery market is offering prices around 965 CNY per gram for 99.9% purity gold, with varying rates for different gold purities [7]. - There is a noticeable trend where storytelling and historical significance of gold items are becoming more important in sales, with some stores training staff to explain the cultural background of their products [8]. Consumer Behavior - Despite the price drops, consumer interest in purchasing gold remains, with some customers opting for gold jewelry over silver, indicating a preference for perceived value [4]. - The market is seeing a shift where ordinary investment gold bars are becoming more popular, contrasting with the luxury narrative surrounding gold jewelry [8].