三新消费（消费新业态新模式新场景）政策解读

Core Points - The notification issued by the Ministry of Finance and the Ministry of Commerce aims to support cities in developing a new consumption service system, innovate diverse service consumption scenarios, enhance consumption quality, and expand service consumption, thereby promoting more foreign trade quality products into the domestic market [1][2][3] - The pilot program will support around 50 cities, focusing on large and super-large cities with significant population bases and development potential, with a policy implementation period of two years [1][2][3] Policy Goals - The policy aims to enhance the consumption service system, innovate service consumption scenarios, and meet diverse consumer needs, thereby supporting high-quality economic development [2][3] - The pilot cities will be at the city level and above, with a focus on those with strong driving effects and development potential [2][3] Support Directions - Support the establishment of a new consumption service system, including the creation of launch centers and economic clusters, and promote high-level flagship stores and innovative product launches [5][7] - Encourage the innovation of diverse service consumption scenarios, integrating digital technologies in various sectors such as entertainment, tourism, and health [5][7] - Promote cross-industry collaborations between quality consumption resources and well-known IPs to enhance product value and brand influence [5][7] Implementation Procedures - Local authorities will organize applications, with each province allowed to recommend 2-3 cities for the pilot program, ensuring a clear and structured application process [26][29] - A competitive evaluation process will determine the selected pilot cities based on their implementation plans and potential for consumer market development [30] - Financial support will be allocated based on city size, with super-large cities receiving 400 million yuan, large cities 300 million yuan, and other cities 200 million yuan [31] Work Requirements - Strengthen organizational leadership to ensure effective implementation of the pilot program, with local governments taking direct responsibility [34][35] - Enhance financial supervision to ensure compliance and effective use of funds, preventing misuse of allocated resources [37] - Promote the pilot program widely to engage public participation and share successful practices [38]