津城商圈“解锁”新场景新体验 消费市场持续升温

Group 1 - The Tianjin commercial market is experiencing a surge in consumer activity during the New Year holiday, with various shopping centers launching unique events and experiences to attract visitors [2][3] - Tianjin Xiyuehui Shopping Center, celebrating its 10th anniversary, maintains a daily foot traffic of over 35,000, with projected sales exceeding 750 million yuan by 2025. On New Year's Day, it welcomed nearly 60,000 visitors, a 25% increase compared to the previous year [2] - The shopping center has adapted to changing consumer demands by creating a diverse brand matrix that includes essential goods, trendy stores, and social dining experiences, aiming to become a gathering place for community activities [2] Group 2 - The Zhongyuan Department Store in Binhai has undergone a seven-month renovation and reopened as Tianjin Binhai Zhongyuan, focusing on a youthful, trendy, and social shopping experience. It introduced eight first stores in Tianjin and ten first stores in Binhai, covering various categories [3] - The Shanshan Outlets in Xiqing District are also seeing significant growth, with projected sales and foot traffic achieving double-digit growth by 2025. The mall hosted a "New Year Run" event on January 1, attracting hundreds of participants [3] - Tianjin's government has initiated a Spring Consumption Season, leveraging key holidays to engage nearly 1,000 merchants in over 1,000 promotional activities, aiming to enhance consumer satisfaction across various sectors [3]