2026年元旦假期出入境游“双向热”：亚洲短途目的地受宠，海南入境订单激增

Core Insights - The outbound and inbound tourism markets in China are experiencing a significant surge during the New Year holiday, driven by the "3 days off, 8 days off" vacation model [1] - Popular outbound destinations include Seoul and Bangkok, while inbound tourism sees a notable increase in ticket bookings, particularly in Hainan [5] Outbound Tourism - During the New Year holiday, the most favored outbound destinations are all located in Asia, with Seoul and Bangkok being the top two [3] - Long-haul travel routes that are popular include Beijing to Moscow, Shanghai to Sydney, and Guangzhou to Auckland [3] - Travelers show a preference for island vacations, visa-free travel, and winter-themed trips, with destinations like Maldives and Bali seeing high demand [3][4] Inbound Tourism - Inbound ticket bookings have increased by 110% year-on-year, with experiential travel products seeing a growth of over 30 times [5] - Major inbound destinations include Shanghai, Beijing, and Guangzhou, with significant increases in visitors from countries like Saudi Arabia and Uzbekistan [5] - Hainan's "duty-free shopping + beach vacation" model has attracted many foreign tourists, with Sanya's inbound orders growing by 170% [5][7] Emerging Destinations - Lesser-known destinations such as Li County and Heihe are gaining popularity among inbound tourists, indicating a diversification in travel preferences [7] - The increase in inbound orders reflects China's growing appeal as a travel destination for international tourists [7]