满足更多用户需求:i茅台购买普茅数量从12瓶调整为6瓶

Core Insights - The "XiaoMao iMoutai" platform announced a purchase limit adjustment for the 53% vol 500ml Guizhou Moutai liquor, reducing the maximum daily purchase from 12 bottles to 6 bottles per person from January 4 until before the Spring Festival, indicating a strategy to meet high consumer demand [1][2] - Over a three-day period since the launch of the "PuMao" product, more than 100,000 users purchased Moutai, demonstrating strong market demand for the product [1][2] - Industry experts speculate that the daily supply will remain stable to accommodate the high demand leading up to the Spring Festival, suggesting that the adjustment in purchase limits aims to allow more consumers access to Moutai [1][2] - The digital transformation of Moutai through the iMoutai platform is seen as a complementary strategy between online and offline sales, aiming to convert occasional consumers into loyal customers, which will support future market growth [1][2]