XIAOMI(HK:01810) Xin Lang Cai Jing·2026-01-03 12:07Core Insights - Xiaomi Group's founder, chairman, and CEO Lei Jun held the first live stream of 2026, showcasing the disassembly of the Xiaomi YU7 vehicle [1][4] - The company has launched a customization service for its cars, offering 26 personalized configuration options covering various aspects such as exterior, interior, and detail identification [1][4] - The initial phase of this service includes the high-end models Xiaomi YU7 Max and Xiaomi SU7 Ultra, with a limited release of 40 units per month for a one-year trial operation [1][4] - Lei Jun emphasized that such customization services were previously exclusive to luxury cars priced in the millions, and Xiaomi aims to make these options available to car owners in the 200,000 to 300,000 range [1][4] Summary by Categories Product Launch - Xiaomi has introduced a customization service for its vehicles, featuring 26 options for personalization [1][4] - The service is initially available for the Xiaomi YU7 Max and Xiaomi SU7 Ultra models [1][4] Market Positioning - The customization service aims to democratize luxury features, making them accessible to mid-range car buyers [1][4] - The company is targeting a market segment that typically does not have access to such personalized options [1][4] Operational Strategy - The trial operation will be limited to 40 units per month for one year, indicating a controlled approach to market entry [1][4] - The initiative reflects Xiaomi's commitment to innovation and customer satisfaction in the automotive sector [1][4]